Lorraine founded Rojek Consulting Group in 1990, pioneering her differentiating signature philosophy regarding corporate culture, value systems, and productive team building for client-agency relationships. In conjunction with the AAAA, she has published on the subject of organizational culture within the agency industry. Today she is widely regarded as an advertising industry expert as she continues to facilitate agency reviews and searches for companies seeking to align with the optimal agency resources. She sources agencies across all media disciplines that will effectively build clients brands and help marketers achieve their goals.
In addition to leading the Rojek Consulting practice for the past 21 years, Lorraine's prior experience includes account management for brand-oriented consumer packaged goods at Chicago agencies, Needham, Harper & Steers, and Ogilvy & Mather. She then joined Interpublic’s Cleveland agency Lowe Marschalk as a Group Vice President, handling a diversity of consumer accounts.
As Vice President, Director of Corporate Marketing for Ameritrust (now KeyCorp), she was named to the Bank Marketing Association Board of Directors for the innovative application of consumer marketing principles to the then operationally-focused banking industry.
Lorraine holds a B.S.J. and an M.S.A. from Northwestern University, (The Medill School, Integrated Marketing Communications), having graduated with highest academic distinction. She involved in number of industry associations as well as in higher education, having served as the Executive in Residence for the Graduate School of Business at Malone University. She continues her role on the professional Business Advisory Board advising the faculty and administration on a number of issues, preparing undergraduate and graduate students for today's challenges in the workplace.
Lorraine is popular conference speaker, panelist, and judge at advertising industry events sponsored by Mirren New Business Conferences, AAAA, WorldWide Partners, and AAF sponsored agency tours where she is welcomed for her innovative thinking, colloborative mentoring and gracious personal style.
